Company:  SIMPLY, INC. (SIMP)
Form Type:  10-K
Filing Date:  4/30/2021 
CIK:  0001274032 
Address:  2001 NW 84TH AVENUE 
City, State, Zip:  MIAMI, Florida 33122 
Telephone:  786-254-6709 
Fiscal Year:  01/29 
Last Trade
Last Trade: 
$3.00  
Change: 
-0.25 (-7.69%)  
Trade Time: 
Oct 22  
Market Cap: 
$36.51M
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© 2021  
Description of Business
Simply, Inc.'s business is currently centered on its wholly owned subsidiary, Simply Mac, Inc. ("Simply Mac"), and its relationship with Apple® as an Apple Premier Partner authorized to operate retail consumer electronics stores that sell the entire line of Apple products and provide service by Apple-certified technicians. As of January 30, 2021, Simply Mac had 43 retail stores across 17 states in the United States. We incorporated under the laws of the State of California on February 7, 1994, under the name InfoSonics Corporation. On September 11, 2003, we reincorporated under the same name under the laws of and into the State of Maryland. Our corporate headquarters are in Miami, Florida, with the administrative office of Simply Mac located in Salt Lake City, Utah. On June 8, 2018, we changed our name to Cool Holdings, Inc., and on October 14, 2020, changed our name to Simply, Inc. During 2019, we conducted a number of fundraising transactions.
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  FORM 10-K
    PART I
      Item 1. Business
      Item 1A. Risk Factors
      Item 1B. Unresolved Staff Comments.
      Item 2. Properties.
      Item 3. Legal Proceedings.
      Item 4. Mine Safety Disclosures.
    PART II
      Item 5. Market for Registrant's Common Equity, Related ...
      Item 6. Selected Financial Data.
      Item 7. Management's Discussion and Analysis of Financial ...
        Results of Operations:
        Liquidity and Capital Resources
      Item 7A. Quantitative and Qualitative Disclosures about ...
      Item 8. Financial Statements and Supplementary Data.
      Item 9. Changes in and Disagreements with Accountants on ...
      Item 9A. Controls and Procedures.
      Item 9B. Other Information.
    PART III
      Item 10. Directors and Executive Officers and Corporate ...
        NAME AND TITLE
      Item 11. Executive Compensation.
        COMPENSATION TABLE
        OPTIONS AGGREGATE
      Item 12. Security Ownership of Certain Beneficial Owners and ...
        BENEFICIAL OWNERS
      Item 13. Certain Relationships and Related Transactions, and ...
      Item 14. Principal Accountant Fees and Services.
    PART IV
      Item 15. Exhibits and Financial Statement Schedules.
    SIGNATURES
    Report of Independent Registered Public Accounting Firm
    BALANCE SHEET
    INCOME STATEMENT
    STOCKHOLDERS EQUITY
    CASH FLOW
    NOTE 16-SUBSEQUENT EVENTS
  EXHIBIT 4.4
  EXHIBIT 21
  EXHIBIT 23
    Consent of Independent Registered Public Accounting Firm
  EXHIBIT 31.1
    CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO
  EXHIBIT 31.2
    CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO
  EXHIBIT 32.1
    CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND